Hospitality promotional products are key to successfully creating and maintaining customers in the $460 billion dollar hospitality industry.


They are a cost-effective medium that say, “We appreciate your business.” Customers want high levels of service and the hospitality industry is all about service – quality service to its customers.

When choosing a hospitality promotional product you need to think about your industry and target market. What travel agency do you think creates and maintains more customers? The one that hands out a business card and thank you note to customers who book a vacation or the one that gives out disposable cameras & mini-photo albums with their customized message and logo imprinted on them.

The latter agency is the one that expressed appreciation by its thoughtful hospitality promotional product. Any customer getting ready to go on vacation would find great value in receiving a disposable camera and a mini-photo album. Do you think those customers would come back again? Do you think they would tell their friends about this agency? You bet they would!

The possibilities are virtually unlimited in creating hospitality promotional products that fit your industry and target market. The travel agency in the example above could have easily given out customized beach towels, first aid kits, sunscreen, or wine baskets. The combinations are limited only by your imagination.

Take the following steps when choosing a product:

1. Determine your target market. Do you want to treat everyone alike or do you want to reward your customers in tiers? Tier one customers get product A, tier two customers product B, and tier three customers product C.
2. What message do you want to convey? Quality, Service, or both?
3. Determine what price points you are willing to pay. Remember, you’re sending a message and cheap may not be the message you want to send.
4. If you need assistance, consult a professional.

Using hospitality promotional products gives an organization the freedom to customize their promotion to their unique market.